Logo: ụdị logos. Company logos. logo e kere eke

Omume nke ọ bụla ụlọ ọrụ na-amalite na ihe e kere eke nke ụlọọrụ njirimara, a bụ isi akụrụngwa nke logo imewe na-akọ. Ọ bụ emblem egosi affiliation nke ngwaahịa ma ọ bụ ọrụ na a akpan akpan enterprise, egosiputa ya echiche ma na-eburu a ụfọdụ pụtara. Ka anyị tụlee ihe nkowa ihe kasị a logo, logo na ụdị na-bụ isi iwu nke ha na mmepe.

Definition na pụtara

Logo - ọ na-egosiputa ozi banyere ụlọ ọrụ na a onyeōzi format, ya atụ onodi, a atụ onye, na-akwalite ùgwù na ikike nke ụlọ ọrụ. Ndị ọzọ okwu - ọ abbreviated aha nke nzukọ na-anọchi anya na ụdị nke mbụ n'ịkpọ, eji a pụrụ iche font, style na atụ. The uru nke logo na azụmahịa ụwa bụ nnukwu: ya gosiri ọdịiche ike n'etiti yiri ụlọ ọrụ, na-adọta uche nke nwere ahịa, "na-ekwu" banyere ya, Nleta a mbụ echiche. Mgbe niile, ọ bụ site na logos nke ụlọ ọrụ na-eji ọkụ ma na-amalite a anya chere banyere ha na-eme.

The ike nke mmetụta

Logo, yiri a edenyere, bụ mgbe niile na n'ebe nile n'anya chọọ a letterhead, ihe ịrịba ama, kaadị azụmahịa, akwụkwọ, na-etolite na mkpara. Ya mere, ya e kere eke ga-bịakwutere na ike na ibu ọrụ, na-achọta nri itule n'etiti pragmatism na creativity. Logo - bụghị naanị a mara mma style, kere aesthetic nzube. Ọma mepụtara uma na-ike na-adọta-eji ọkụ ịhapụ ya asọmpi, iji hụ anụ ibu arụmọrụ ma ụlọ ọrụ revenue. Mgbe e mere na iti ruo a ọjọọ logo ngwa ngwa furu efu n'etiti egbuke egbuke ibe, akpụ a na-ezighị ezi echiche banyere nzukọ.

Olee otú bụ logo: Logo ụdị

Graphic akara na akara

Egosiputa ozi banyere ụlọ ọrụ site graphic akara - photos, foto, oyiyi - n'ejighị ederede. Visual nnọchiteanya nke a agwa logo na-anọchi anya zuru oke nke ngwaahịa site atụ na-eme ma ọ bụ na ụlọ ọrụ aha. Ka ihe atụ, logo ugo nwere ike na-egosi na aha nke nzukọ, "okwu" banyere ya elu ọkachamara na àgwà ọma, na-eji njem ụlọ ọrụ dị ka ihe nnọchianya nke mma na-aga nke ọma ụgbọ elu. Onyeōzi nnọchianya ya dị ọcha ụdị na-adịkarịghị eji, na-họọrọ na-ewu ewu ika. Otú ọ dị, na ahụmahụ na talent kee nri, alluring ma dị ike logo bụghị a nnukwu ihe.

Text echiche

Letter e dere sịrị eji ọtụtụ ugboro karịa karịa ndịna. Logos nwere ọtụtụ ihe na-emekarị: na abbreviated aha nke ụlọ ọrụ ma ọ bụ ya na-eme, ndebiri na-na-egosipụta graphically iji pụrụ iche Akara ókwú, pụrụ iche na-agụ akụkọ (atụ, Coca-Cola, Panasonic, Bosch). ederede logo uru bụ na ọ bụ a doro anya mkpakọrịta na mma echiche nke ụlọ ọrụ.

na ijikọta ụdị

The Nchikota nke abụọ ụdị nke logos apụta na-emekarị na ụdị symbiosis na a visual graphic ịrịba ama (slogan, ike ma ọ bụ ika aha). Jikọtara logos nke sịrị na-atụle ihe ndị kasị ihe ọmụma na ihe ịga nke ọma maka neraskruchennyh ụlọ ọrụ.

Alphanumeric style

Nke a akara - kasị nkịtị na ọtụtụ ụlọ ọrụ na-ifịk ifịk-eji na-ele ha kpọmkwem nkewa ọmụma. Alphanumeric echiche logo dịtụ mfe ke imewe, ndị kasị ọmụma na-eme onye style akara na ọbụna mgbe ebi akwụkwọ nhazi. Ihe atụ: Ford, Kodak, Sony, Motorola.

Isi atụmatụ a ọma logo

Mara mma e logo, ụdị logos, na nke ị na-ekpebi na-ahọrọ, i nwere ike ekwe nkwa zuru okè results, ma ọ bụrụ na mmepe na-adịghị sonye na akaụntụ bụ isi chọrọ:

• Arụmọrụ. Isi ozi nke logo - wetara n'ji na-ere ere.
• Conciseness. Shock ga-rụrụ na a ekwughị na nkenke ụdị, n'ejighị a ọnụ ọgụgụ buru ibu nke obere akụkụ, nke dị nnọọ ike nyefee akwụkwọ.
• Informativeness. N'ụzọ kwesịrị ekwesị e logo nwere ihe ndị bụ isi kachasi mkpa nke ozi ozi banyere ụlọ ọrụ, na-anọchite anya a cross n'etiti a laconic anya na kasị zuru ezu yiri nke ya.
• N'echiche na iche. Mark ga na-agụnye a zuru echiche nke plagiarism, yie nke ọzọ ika, na ime ka a mata gị akpan akpan ngwaahịa ma ọ bụ ọrụ.
• Nnukwu - mmetụta na-eji ọkụ site na mmetụta uche, aesthetic uzọ.
• Memorability. Ịmepụta a logo na-achọ na-achọta a itule n'etiti n'echiche na iche nke ihe ịrịba ama ma na udo nke nghọta.
• Kwekọrọ na image, ọnọdụ, na-eme na ihe mgbaru ọsọ nke ụlọ ọrụ.
• Egosipụta - a doro anya logo picture na akwụkwọ, na na kaadị azụmahịa, ngwaahịa na ncheta.

Karịsịa ihe e kere eke nke logos

Mgbe emebe a logo attaches oké mkpa na agba, font na udi nke emblem, nke nwere ike ozugbo ma ọ bụ udiozi emetụta ya nghọta si a psychological na-ekwu.

• Agba. The agba atụmatụ nke logo họrọ dị na mmetụta nke a na agba na mmadụ psyche. Ka ihe atụ, akwụkwọ ndụ akwụkwọ ndụ, acha anụnụ anụnụ, a mma echiche, soothing na-adọrọ adọrọ-acha anụnụ anụnụ na agba nwere na ụmụ mmadụ, mgbe uhie na-egbuke egbuke oroma palette bụ a stimulant na aggressively. Ke adianade do, dị mkpa ka ị gaa na akaụntụ dị mkpa nke na mkpakọrịta na agba, ka e wee ghara tọrọ atọ. Ọkachamara nwere ike ikwu na ojiji nke akara ke imewe nke karịa atọ na agba, kpamkpam hapụrụ onyinyo, gradation na agakọ.

• Font dabere na-elekwasị anya nke ụlọ ọrụ nwere ike ịbụ oké njọ, laconic, mgbagwoju anya, na whorls na akụkụ ahụ. Ọ kwesịrị mfe ịgụ ma ghọta.
• Ụdị. Na-atụ aro shapes - triangle, square, gburugburu, na n'ịgwa ya. Ziri ezi ọdịdị nke logo - a holistic, dabara nke ọma na ọ bụla n'elu ala, proportional usoro ihe nnọchianya n'ejighị obere akụkụ.

Malite-elu ụlọ ọrụ, nke dị n'okpuru mmepe nke ụlọọrụ njirimara, ọ dị mkpa ka ị mara ihe logo, ụdị logos, mkpa na àgwà nke ya e kere eke. N'ihi na n'ụzọ kwesịrị ekwesị e logo dị mkpa ụlọọrụ uru.