Marketing nnyocha: definition na ọdịdị

Market nnyocha ga-eduzi ndị na ngosi egosipụta nke a nọ nke ọrụ. N'ihi nke hotara na mbụ jikoro ngwongwo ga na-ada ka n'ji mma na ọhụrụ chọrọ. Functionally, okwu na-anọchi anya hierarchically haziri ịrụ ọrụ nke akara usoro nke a azụmahịa kwadoro ke ahịa, nakwa dị ka ụkpụrụ nke ndị dị iche iche ahịa Filiks na amanyere bụ iwu nke mbido ọmụmụ ha.

Marketing nnyocha dabeere na mmepe nke ahịa chọrọ, dị ka nghọta na predictability. N'ihi ịdị adị nke irè ahịa na-achọ a pụrụ ịdabere na-adọ ọmụma, sochiri ya analysis. Ọ bụ na nke a ọnọdụ, ndị na-ewere direction nke ọrụ nke isiokwu bụ ike n'ụzọ zuru ezu izute mkpa nke ndị ahịa.

Dabere na n'elu, anyị nwere ike ikwubi na ahịa nnyocha dabeere na collection of ọmụma na-ekwe omume nke ya n'ihu nkọwa, nakwa dị ka nwale nke, na atumatu olu mgbawa rụrụ maka nwoke ọrụ na ụlọ ọrụ ahụ si management.

Ụfọdụ ndị ọkachamara na, na-atụle nke a echiche, naanị ya nkiti ọrụ na-enweghị ikwu ọdịdị. Otú ọ dị, ọ ga-aka mma ịmụta a definition Belyavskogo I. K. Ya mere, "ahịa nnyocha - ọrụ nke ọkachamara nke iche iche iche iche, iji na nzute gbasara nyocha na ozi mkpa nke ndị na enterprise. Na ọzọ okwu, ọ bụ ihe akụkụ nke ahịa, akpụ a na nkà mmụta sayensị na ihe onwe onye na-direction. "

Analysis nke ahịa nnyocha na-iji na nhọrọ nke ihe ihe, nke ị nwere ike na-dị ka a azụmahịa kwadoro onwe ya, na agha na-gụnyere ke microenvironment (suppliers, asọmpi, ndị ahịa, na ndị ahịa). Ọzọkwa, ihe ga-hoputara ahịa (gọọmenti etiti ma ọ bụ mpaghara) na ndị bi na.

Nzube nke ahịa nnyocha dabeere na e kere eke nke ozi-gbasara nyocha nchekwa data na-ewere kwesịrị ekwesị mkpebi, nke n'aka nke ga-budata belata larịị nke na-ejighị n'aka. A iche iche nke nzube, nke na-enwe ike ịnapụta ahịa nwere ike kere n'ime anọ bụ isi dị iche iche:

- search, metụtara collection of inyeaka ọmụma (ike inye ọkpụrụkpụ aka na Nwa nke kpọmkwem hypotheses n'ihi nzube nke n'ihu ọmụmụ);

- akọwa, na-enye a nke ọma nkọwa nke ụfọdụ phenomena na ihe banyere mmetụta ha na mmekọrịta;

- ibuo, nke iso na-achọpụta na isi hypotheses banyere forms of ịdị adị nke causal mmekọrịta n'etiti esenyịn, na chọrọ e ji mara nke ngwongwo na n'ji;

- exculpatory - iji welie ebumnobi nke ọmụma kpụrụ nkwenye, echiche, na-ekwu ma ọ bụ ọnọdụ nke ụlọ ọrụ management.