Content analysis of ederede. Method na Description

Content analysis dị mkpa iji mata ọdịnaya nke akwụkwọ na mmasị nke ndị na-agụ, ụfọdụ na ọnọdụ ma na eziokwu. Na-amụ ọdịnaya ha na-elekọta mmadụ na-ekwu akwụkwọ, na analysis nwere ike nke a dị iche iche nghazi (ndọrọ ndọrọ ọchịchị analysis periodicals, nnyocha e mere na-arụpụta), na ike ga-eji na ebe niile nke na-elekọta ọrụ dị ka isi nnyocha usoro. Ke adianade do, na usoro nke na -eme nnyocha usoro nke ọdịnaya analysis nwekwara ike ịbụ inyeaka, yiri, akara.

ederede ọdịnaya analysis-agbaso ụkpụrụ ụfọdụ:
1. Iwu nke formalization.

The ederede na-atụle, nwere doro nnọọ anya iwu enshrining kpọmkwem e ji mara.

2. The ụkpụrụ nke mgbakọ na mwepụ uru.

Mkpa ederede maka ọdịnaya analysis ọcha dịghị mkpa otu. Iji obi ike na-ewu na ndị ma ọ bụ ndị ọzọ ịrịba ama, ha ga-ugboro ugboro n'ihe odide ndị ahụ na-ezuru.

Ọtụtụ mgbe, ọdịnaya analysis nwere a na-elekọta mmadụ nghazi, na na okwu ikpe ndị a na-akpọkwa maka nnyocha na-media akụkọ, azụmahịa akwụkwọ, ọdịnaya nke dị iche iche ajụjụ ọnụ, akwụkwọ ozi, na-aza ajụjụ site a ajụjụ. Ndị a na-eduzi ọmụmụ ihe iji mata ihe ndị na ihe nke so kpata ihe e kere eke nke ihe odide ndị a na mmetụta ha na ọdịnaya na e ji mara ụfọdụ ederede ọcha: Ọdịdị, style, asụsụ, aj u na rhythms nke nkwurịta okwu, ntule nke mmetụta na nnata nke akụkụ. Nke a na usoro nke ọdịnaya analysis of ederede na-enyere aka ịmata àgwà nke na-ede akwụkwọ, na-adị na ọtụtụ nkebi:

1. Nwa nke ebumnobi, gburugburu na research hypotheses.
2. Definition nke na edemede maka analysis:

- ọmụmụ ekewa n'ime ọtụtụ mkpa ihe, nke bụ ihe ndị kasị mkpa a ga-ekpuchi na odide (ụkpụrụ, ihe ịrịba ama, ihe mgbaru ọsọ, agwa, theme, genre nke ederede na ya na-ede akwụkwọ);

- content analysis nke uka media nwere ya peculiar usoro nke ige: ọdịdị zuru oke nke nsogbu, ndị na-akpata so ya ntoputa, na-achị ihe iseokwu, n'ozuzu ike nke ugbu a ọnọdụ, nhọrọ maka na-agwa okwu a nke.

N'ihi na elu-àgwà na ezi analysis of ya na edemede kwesịrị ike ịgwụcha agwụcha (ekpuchi dum ọmụmụ) apụta nanị (ederede mmewere bụ naanị otu na udi), siri ike (nkịtị ederede ihe ka a na udi na-kwetara site nchọpụta nile), mkpa (Atiya-ederịta akwụkwọ ozi ọdịnaya nke ederede).

Content analysis-amalite na nhọrọ nke nkeji nke analysis (ikpe, okwu, isiokwu, ikpe, ozi ahụ n'onwe). A nkeji na-atụle ihe ebumnobi ọmụmụ na ndabere nke nnukwu ederede ọcha, n'ihi na ihe atụ, ọ bụrụ na a okwu na-ahọrọ, mgbe ahụ, a na mmewere bụ amaghị.

Mgbe ahụ, ka ndị unit akaụntụ. Nke a unit nwere ike-ohuru oge nke nkwurịta okwu media, ọnụ ọgụgụ nke ndị e ederede, ọnụ ọgụgụ nke chọrọ atụmatụ ke ederede.

Otu ihe dị mkpa nsogbu na ọdịnaya analysis nke sample na-atụle isi mmalite. Isi nsogbu na ọnọdụ a na-ebelata ka oke nke isi iyi, ọnụ ọgụgụ nke ihe odide na isiokwu na ụbọchị nke ha dere ede, nnyocha isiokwu.

A, content analysis na-agụnye sample ederede maka afọ, dị ka nkeji nke nzukọ - 12 akụkọ, media akụkọ - 12-16 periodicals ụlọ (ether ụbọchị). Viz Media ọdịnaya analysis nwere ike ịnwe site na 200 na 600 odide.

Ọzọkwa, niile nyochaa data chịkọtara na isi akwụkwọ, na table nke ọdịnaya analysis. Chịkọtara data tebụl dabere akpan akpan sample na ogbo nke na-amụ ihe.

Ka ihe atụ, na-ekpebi na udi nke analysis table yiri a ajụjụ (ige) na o kwere omume na-aza ya (ihe ịrịba ama). N'ikpebi na unit nke analysis na-kere kodirovalnaya matriks (n'ihi na nnukwu ọmụmụ - akwụkwọ matrices na obere (ọ dịghị ihe karịrị 100 nkeji) - ọ bụla ederede nwere ya matriks).